Drippin’ in Lokal. Drenched in Attitude.

Welcome to NewBraunfelsAF.com — where river rats, barstool philosophers, and unapologetic locals come to raise hell and rep hard. Born in 1845, still talking sh*t. We’re the loud, proud, slightly sunburned side of New Braunfels you won’t find in the brochures. Stickers, shirts, and a whole damn vibe — this is NBAF. Float it, wear it, slap it on your cooler and let 'em know you’re from the rowdier side of town.

Non Apologetic Fun

Repping NBAF, where we keep it loud, proud, and unapologetically New Braunfels. If you love river days, live music, and a little bit of mischief, you’re in the right place. We’re all about repping the real NBTX—no filters, no tourist traps, just raw, unfiltered local love.

Shop the Goods – Stickers, tees, and whatever else we feel like dropping.
Live Loud – Because being too much is just enough.
Stay Lokal – Built for the ones who know the best tubing spots and the best dive bars.

Join the movement. Wear it. Stick it. Live it. #NBAF

SHOP NOW!

Raise your stein and flip the bird — it’s WURST LIFE season! Brats. Beer. Bad decisions. Prost to the WURST LIFE!

This design comes in: black 15oz coffee mug & Unisex Bella + Canvas

I Want One Now!

Just more goodie for you NB!

River Rat Royalty

River Rat Royalty

This is where the river meets the merch. Built for float days,...