NewBraunfelsAF - Loud, Lokal, and Unfiltered.
Drippin’ in Lokal. Drenched in Attitude.
Welcome to NewBraunfelsAF.com — where river rats, barstool philosophers, and unapologetic locals come to raise hell and rep hard. Born in 1845, still talking sh*t. We’re the loud, proud, slightly sunburned side of New Braunfels you won’t find in the brochures. Stickers, shirts, and a whole damn vibe — this is NBAF. Float it, wear it, slap it on your cooler and let 'em know you’re from the rowdier side of town.
Featured Products
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NewBraunfelsAF | Travel mug with a handle
Regular price From $35.50 USDRegular priceUnit price / perSale price From $35.50 USD -
WURST LIFE - Limited Edition | Unisex t-shirt
Regular price From $24.00 USDRegular priceUnit price / perSale price From $24.00 USD -
NBAF Parking Offenses Hall of Shame!
Regular price From $12.00 USDRegular priceUnit price / perSale price From $12.00 USD -
Born in 1845 - Still Talking Shit | Unisex t-shirt
Regular price From $24.00 USDRegular priceUnit price / perSale price From $24.00 USD -
CAUTION: I RUN OVER TUBERS
Regular price From $20.00 USDRegular priceUnit price / perSale price From $20.00 USD -
NBAF 1845 CLASSIC | Classic rope cap
Regular price $32.00 USDRegular priceUnit price / perSale price $32.00 USD -
RIVER RAT - GUADALUPE
Regular price From $20.00 USDRegular priceUnit price / perSale price From $20.00 USD -
NewBraunfelsAF.com | Unisex t-shirt
Regular price From $24.00 USDRegular priceUnit price / perSale price From $24.00 USD -
NBAF 1845 CLASSIC- Bubble-free stickers
Regular price From $4.00 USDRegular priceUnit price / perSale price From $4.00 USD -
Come To Raise Hell | Women's Racerback Tank, Raw Edge
Regular price $27.50 USDRegular priceUnit price / perSale price $27.50 USD -
NBAF Athletic Tee
Regular price From $20.00 USDRegular priceUnit price / perSale price From $20.00 USD -
The NBAF Bird | Tapered stainless steel tumbler
Regular price $33.00 USDRegular priceUnit price / perSale price $33.00 USD -
Come To Raise Hell | Tapered stainless steel tumbler
Regular price $33.00 USDRegular priceUnit price / perSale price $33.00 USD -
NBAF 1845 CLASSIC
Regular price From $20.00 USDRegular priceUnit price / perSale price From $20.00 USD
Non Apologetic Fun
Repping NBAF, where we keep it loud, proud, and unapologetically New Braunfels. If you love river days, live music, and a little bit of mischief, you’re in the right place. We’re all about repping the real NBTX—no filters, no tourist traps, just raw, unfiltered local love.
Shop the Goods – Stickers, tees, and whatever else we feel like dropping.
Live Loud – Because being too much is just enough.
Stay Lokal – Built for the ones who know the best tubing spots and the best dive bars.
Join the movement. Wear it. Stick it. Live it. #NBAF
Raise your stein and flip the bird — it’s WURST LIFE season! Brats. Beer. Bad decisions. Prost to the WURST LIFE!
This design comes in: black 15oz coffee mug & Unisex Bella + Canvas
Just more goodie for you NB!
Come To Raise Hell | Tapered stainless steel tumbler
River Rat Royalty
This is where the river meets the merch. Built for float days,...
Blog posts
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WURST LIFE – A Tribute to New Braunfels’ Favori...
WURST LIFE – A Tribute to New Braunfels’ Favorite Kind of Chaos Every November, the smell of bratwurst fills the air, polka music echoes down Landa Park, and locals everywhere...
WURST LIFE – A Tribute to New Braunfels’ Favori...
WURST LIFE – A Tribute to New Braunfels’ Favorite Kind of Chaos Every November, the smell of bratwurst fills the air, polka music echoes down Landa Park, and locals everywhere...
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Welcome to NewBraunfelsAF – You Found the Good ...
Welcome to NewBraunfelsAF – where the river’s cold, the merch is bold, and the attitude is louder than your cousin’s tube speaker. We’re here to celebrate the real New Braunfels—raw,...
Welcome to NewBraunfelsAF – You Found the Good ...
Welcome to NewBraunfelsAF – where the river’s cold, the merch is bold, and the attitude is louder than your cousin’s tube speaker. We’re here to celebrate the real New Braunfels—raw,...













